Kathrin graduated from our Integrated Masters in International Management and Intercultural Studies – in partnership with the University of Passau – in 2015. Originally from Germany, she is now living and working in Scotland and has sent us the following post about her experiences in Stirling and beyond.
“I have always enjoyed discovering the unknown, adapting to new, unfamiliar situations and questioning my perspective on what I have taken for granted.
I think many language and culture students will agree with me that the fascination of this subject lies in its ever-changing, dynamic nature. Languages live through the people who speak them, through literature, art, and conversations. And is there any better way to learn and experience a language than through being surrounded by it every day?
During my studies, I have focused on English, Spanish, Polish and French as foreign languages. I was lucky enough to spend a couple of months in both Spain and Poland during my B.A. and was eager to live in an English-speaking country for a while. When I heard about the International Management and Intercultural Studies programme between the universities of Passau and Stirling, I knew immediately that it would be perfect for me.
Not only did the University of Stirling offer excellent academic courses such as Spanish language, translation, politics, and management; it also meant that I would be able to discover this exciting country and vividly experience the Scottish culture! My expectations of the programme were not only met, but highly exceeded. The level of care and guidance by the university staff and professors were exceptional, and I loved every single class I took during these two semesters. Also outside university, I was overwhelmed by the beauty of the Scottish country and hospitality of its people.
I started to understand the Scottish saying “visitors of Scotland cry twice – once when they arrive, and once when they leave”. Albeit I heroically managed the first incident of crying (the weather really wasn’t exactly in my favour when I arrived), it soon became clear to me that I wouldn’t be able to face good-bye yet. I fell in love with and in Scotland, and after I graduated in May 2015, I decided to move to Edinburgh.
I started working in bars and cafés and was grateful for the translation classes I took in Stirling as I was freelancing as a linguist for Global Voices on my days off. I thoroughly enjoyed translation work but was concerned by the volatile nature of freelancing – I had hoped that the times of all-nighters would have been history after the point of me graduating.
After a couple of months, I found a great graduate position in a small, multilingual marketing agency in Edinburgh. Even though I only stayed there for three months due to the office being re-located to Barcelona (yes, I love Scotland THAT much), it was an amazing stepping stone into the industry and enabled me to gain some experience in various sides of digital marketing. I soon realised that I wanted to specialise in content marketing as it would allow me to combine my interests in creative writing, marketing, psychology and language.
I am now working as an Inbound Marketing Campaign Executive at Storm ID, a digital transformation consultancy in Edinburgh. My job is extremely diverse and creative; I am involved in both strategic campaign planning and operational, day-to-day activities such as blogging, social media marketing, and SEO. Most importantly, I am learning something new every day. Writing in English has helped improve my language skills significantly (although I still drink the occasional “litter of water”) and I am additionally enrolled at Google Squared through my company, an amazing part-time online course focusing on digital marketing and leadership.
As language graduates, there are many opportunities to apply our skills and knowledge in the professional world. I have discovered a niche in marketing which allows me to make use of my creativity and passion for writing but there are many other industries which require intercultural communication skills.
I definitely have found my place for now, although I haven’t given up on my plan to do a PhD in the field of Indigenous Cultures in South America – a topic I discovered in a seminar held by Sabine Dedenbach Salazar-Sáenz in Stirling. I am sure that the experiences I gathered both at the University of Stirling and in my current job will help me pursue this dream sometime in the future and am excited about those yet to come.”
Many thanks to Kathrin for sending us this blog post and we hope life in Scotland continues to treat you well!
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