“Fast-paced and challenging”: Working in the Travel Industry

Lelde Benke graduated with a BA Hons in French and Journalism in 2011. After a while living and working in Scotland, Lelde is now in Latvia, working for the Latvian tourist board and she’s sent us an account of her life since graduation:

2016 Benke Photo

“In my final year of high school I was sure of one thing – I wanted to study in the UK. However, I was torn between studying Tourism Management, Media Studies and French. Stirling Uni made the decision easier because it allowed me to combine the latter two.

Soon after starting my studies, I switched Media Studies for Journalism which highlights another great thing about the uni – its flexible approach. And now I find myself working in the travel industry so I’m a winner all round!

The presentation, language and translation skills that I developed during my time at uni and my year abroad as a language assistant in Belgium get put to use on a daily basis. My studies, year abroad and exchange semester in Quebec have also made me very open to working with international business partners as I have an understanding of and sensitivity towards cultural differences. These characteristics and skills are greatly appreciated in the travel industry.

Like many recent graduates, after completing my degree I felt a bit lost for a while and wasn’t sure of the next steps to take. I spent a while working as a waitress and applying for jobs in marketing. Six months after graduating, I landed a position with a digital marketing agency in Edinburgh and gained experience in SEO and copywriting for the web but after a while I became homesick so, when a suitable position appeared at the national airline back home in Latvia, I applied and got it which was my first move into the travel industry.

After a year working on the digital side of things for the airline, I realised how much I missed active communication with people. I yearned for a job in which my phone would ring more often, where I’d have more face-to-face meetings and the chance to give presentations.

I’ve now been with the national tourist board for just over two years and love it. My key tasks include organising press trips for international journalists and bloggers, and representing Latvia at B2B travel events. There is a lot of travelling involved. The travel industry is fast-paced and challenging, and I really feel it’s the right fit for a language graduate.”

If you want to learn more about life and travel in Latvia, you can read Lelde’s brilliant blog here. Thanks to Lelde for this article and best wishes for the future!

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